Nike Inc.
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Superdry names former Nike exec as creative director
Fashion brand Superdry has named former Nike executive, Phil Dickinson, as its new creative director. In a statement, Superdry said that Dickinson, who joins the retailer today, January 22, will be in charge of product design and “driving the wider creative direction of the brand”. The industry veteran, has "deep experience of brand, product,...
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Nike unveils next-generation self-lacing basketball shoes
In the 1980s, the "Back to the Future" film franchise suggested we would all eventually wear self-lacing sneakers. Then a few years ago, Nike made the movie magic a reality, introducing its first shoe to the public with so-called "power lacing." And on Tuesday, the global sportswear giant took it a step farther -- now your shoes will...
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Nike embraces its inner zen with first yoga collection
Nike, the international brand which offers apparel adapted to just about every sport under the sun, has added a new category to its list: Yoga. The American multinational corporation has announced it is releasing its first yoga-specific apparel collection this month. The new Nike Yoga Collection features pieces designed to offer “ease of...
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