Apple Watch news and archive

Wearable device market to hit 150 billion dollars annually by 2027

London - The wearable device market is expected to hit over 150 billion US dollars in sales annually by 2027, according to new research from IDTechEx. New advancements in wearable technology are being fuelled by increasing global interest, leading to numerous companies investing in new product development, including the likes of Nike and Apple....

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Fashion

Wearable devices see high rate of abandonment

London - A new survey by Gartner shows wearable devices need to be more useful for widespread consumer adoption. Their compelling findings show the abandonment rate of smartwatches is 29 percent, and 30 percent for fitness trackers, because people do not find them useful, they get bored of them or they break, according to Garner Inc. Abandonment...

Fashion

Toms launches watch strap collection for Apple Watch

London - Lifestyle brand Toms, best known for its one-for-one business model, has created a collection of watch bands for the Apple Watch. Remaining true to its founder Blake Mycoskie’s vision, each purchase of a Toms for Apple Watch band is set to supply solar light to a person in need for one year. The first two strap designs launching today...

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Fashion

Bucardo incorporates fashion and technology with Apple Watch pendants

Bucardo, a California-based lifestyle company, just recently launched their newest product line on Kickstarter. The product line, entitled “The Pendulum Collection,” is a line of high-end accessories that complement the Apple Watch making it into a classic pocket watch or trendy pendant necklace. The lifestyle brand is known for offering...

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Retail

Apple Pay officially goes live in the UK

London - Apple fans are rejoicing today because the awaited Apple Pay has gone live in the UK, nine months after the contactless mobile payment service first launched in the US. According to Apple, its mobile payment service was activated over 1 million times over the first three days of its launch in the US and the firm has has similar...

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Fashion |OPINION

Will the Apple Watch win over the fashion industry?

The Apple Watch may already have the support of millions of Apple fans around the world, as well as wearable technology enthusiasts and electronic lovers in general, but in order to truly become the first mainstream smartwatch, the Californian-based computer firm will have to win over an even bigger market - the fashion market. Monday evening...

Fashion

Is Apple Watch the smartwatch the industry has been waiting for?

OPINION_Last night Apple unveiled it first smartwatch to the world, along with a new iPhone 6, 6 plus and a new mobile payment system, Apple Pay. Tim Cook, chief executive officer at the Californian tech-company believes the new product will “redefine what people expect from a watch.” With its new smartwatch Apple has entered the wearable...