Levi’s partners with Evrnu to launch sustainable jeans
Levi Strauss and Co has partnered with textile technology startup Evrnu to create the world’s first pair of jeans made from recycled post-consumer cotton waste, using five discarded cotton T-shirts to create a pair of Levi’s 511 jeans. The initiative, part of Levi’s sustainability strategy, has seen the denim brand using a new, patent-pending...
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