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Salon International de la Haute Horlogerie news and archive

Fashion

Cheesy 'Swiss Mad' watch on offer for one million dollars

A Swiss watchmaker on Thursday unveiled a one-million-euro "Swiss Mad" wristwatch with a case made of local winter cheese and a dial recalling the nation's distinctive red-and-white flag. The tongue-in-cheek edition by H.Moser targets new strictures on watchmakers using the "Swiss Made" label who now have to source 60 percent of the components...

Jan 12, 2017

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