Struggling lingerie brand Victoria’s Secret is bringing back its swimwear range, discontinued in 2016. Stuart Burgdoerfer, CEO of the label’s parent company, L Brands, said in an earnings call that swimsuits will be relaunched in the spring of 2019. But swimwear is not the only product category Victoria’s Secret will go back to. “We’re going to...
Nov 21, 2018
Stello Miami Resort 201, Miami Swim Week. Source: FF Channel, YouTube.
Aug 13, 2018
The global swimwear market is expected to reach 28,148 million US dollars by 2024, a compound annual growth rate (CAGR) of 6.2 percent from 2018 to 2024, according to a new report from Allied Market Research. The report reveals that growth of the global swimwear market is primarily being driven by product innovation, with the changes in fashion...
Aug 1, 2018
Levy Group is going license crazy. The company, along with management firm Bluestar Alliance, has introduced Tahari's first womenswear swim collection for spring 2019. The news was first reported by WWD. According to Bluestar, this marks a "growth of a new licensing partnership between the parties." In a statement, Michael Fernandez, group...
Jul 23, 2018
The Italian streetwear brand OFF-WHITE has ventured into swim attire for a special midsummer release. The exclusive capsule is set to debut at the luxury brand’s flagship store in Mykonos, Greece. Among the key pieces are a white beach bag with blue strap, striped swimsuit and t-shirt featuring sunset graphics. SWIM, also includes unisex...
Jul 16, 2018
San Francisco-based men’s online retailer Huckberry has announced they have acquired premium menswear brand Wellen. Founded in 2007 by Matthew Jung, Wellen’s lifestyle beach brand has grown to include a dedicated global fanbase. "Through the years Wellen consistently inspired us to hit the beach—and their gear ensured we were equipped for...
Jul 5, 2018
DJ and model Atlanta de Cadenet Taylor has joined forces with the swimwear brand LPA to launch a collection of bathing suits designed for a wide range of body types. LPA x ATL Swim, which is backed by Revolve, was developed by the body positivity advocate as a way of catering to women who wear sizes that are not as readily available. The...
May 27, 2018
Unique by Mode City, the world leading lingerie and swimwear brand trade show, is set to award the 2018 Designer of the Year prize to luxury swimwear designer Lenny Niemeyer. 2018 marks the 35th year of the summer trade show will be taking place from July 7 to 9 in Paris. “This award is so very important for us, because it raises the profile of...
Apr 26, 2018
Tobi just announced that it is delving into a new category of apparel. The online marketplace is set to launch swimwear starting this month. The company's first-ever swimwear collection will launch officially next Tuesday, February 13, according to an email released by the company. The swimwear will have 60 designs offered in approximately 15...
Feb 8, 2018
New York-based brand Solarium just launched a new swimwear label. Designed by Amelia Lindquist and photographer Harry Mason Dent IV, the two have worked as a collaborative effort to create the new line. In New York City, each suit is made one by one. The pieces include different styles including one-piece suits, bikinis, and more. Most of the...
Jun 30, 2016
London - Topshop has unveiled its Kendall + Kylie Swimwear collection, which launches in selected Topshop stores and Nordstrom stores worldwide as well as online on Thursday. The swimwear collection follows on from previous collaborative collections Kendall and Kylie Jenner designed together with Topshop in June and November 2015. The new summer...
Jun 9, 2016
London - US fashion retailer Guess has its sights set on strengthening its underwear and beachwear business arm through global expansion. The lifestyle company aims to penetration the market in what it perceives as "under-represented" areas in order to compete with the industry's larger market players. Although the brand has developed a strong...
Feb 24, 2016
